After the launch of a new website, there is often an expectation from business owners that their site should appear in the search engines straight away and with a good ranking. It is not unreasonable to expect to see it listed, but it is important to understand that achieving a high ranking takes time and effort. Search engine optimisation (SEO) is a complex and ongoing process that involves many factors, such as competition, the quality of the website’s content, the website’s structure, backlinks, and user behaviour. However, before we discuss the website ranking, we need to first consider that the website has to be indexed by the search engines. This will not happen immediately and to put it in context, it is estimated that there are over 1 billion websites on the internet and that approximately 0.25 million websites are created every day! So you can see the size of the task to index both new websites and also crawl existing sites. In our experience, Google normally indexes sites within a couple of weeks and in many cases, it can be in as little as a few hours. It should be stated that Google does not guarantee to index every site.
There are a number of reasons why it may take time for a search engine to recognise a new website:
The above are some of the main reasons why your site can take time to be indexed. However, rather than wait for the search engines to find and index your new site, you can help make it happen quicker by submitting your URL and sitemap to the different webmaster tools. In the case of Google, this is Google Search Console and in the case of Bing, it is Bing Webmaster Tools. Your web developer should offer to do this and it is worth checking with them.
After your site has been indexed, it is important for business owners to have realistic expectations and to understand that SEO is a long-term strategy. It can take several months or even years to achieve a high ranking on Google, particularly for competitive keywords and industries.
Furthermore, Google’s algorithms are constantly evolving, so it is important to stay up-to-date with best practices and make ongoing adjustments to your website and SEO strategy. By setting realistic expectations and taking a long-term approach to SEO, business owners can increase their chances of success and achieve a good ranking on Google over time.
We usually advise new clients to wait a few months and see how their website performs naturally before embarking on an SEO campaign. This is because your ranking will depend on multiple factors such as how competitive an industry you are in, what your competitors are doing with regard to SEO and the quality of your website content. The latter you can influence greatly and combined with good web design practises and on-page SEO (page titles, descriptions, heading etc.), you can achieve a lot without having to embark on an SEO campaign. If you are not getting the desired results, then the next stage is to investigate the options you have with SEO. We are more than happy to offer a free consultation to help you establish your requirements and determine what an SEO campaign could do for your business.