The working environment has been slowly changing for a number of years with technology such as video conferencing enabling more remote working. The pandemic has greatly accelerated this move and the last couple of years has seen a significant rise in virtual meetings. Online interactions have become the norm for such things as events, business meetings and networking. Whilst there is likely to be a gradual return to in person meetings, it is highly likely that virtual meetings are here to stay.
What does this mean?
The way we network and share our contact information with others needs to change in this new digital environment. If you want to create an impression and have an efficient way of sharing your contact details, then this is where a Digital Business Card comes in.
What is a Digital Business Card?
It is an online means of sharing your normal contact information, which can be enhanced with such things as a profile photo, your logo, social media profiles, and much more. You can add as much or as little information to your card as you’d like.
How do they work?
The simplest way is to have a QR code on your digital card and then all someone has to do is scan your QR code and you are then added to their devices’ contacts! With a digital business card you will have a specific URL and this can be shared by sending your link in a text, email, or through social media. During video calls, you could even add your details within your virtual background.
Benefits of a Digital Business Card
Digital cards are extremely flexible and easily customised and modified. You don’t need to design a card layout, you only have to add your required contact data. You can edit your card at any time, so they are always up-to-date with your latest contact information. No need to order additional physical cards when your information changes and you never have to worry about your supply running low. Because everything is electronic, and we all carry our mobile phones with us wherever we go, we will always have them to hand.
Not only do you save trees (it is estimated that over 7 million tress are used in the production of business cards), you also save money on printing costs by going paperless.
The contactless nature of digital business cards provides the perfect solution for the current virtual meeting environment. We assume, and hope, that in-person business events and meetings will resume at some stage, however this will not mean that digital business cards become useless. The benefits will still make them a better alternative to physical cards and of course they don’t pass viruses and require no physical contact.
Increased follow ups.
With your contact data being added directly to people’s contact lists, you are opening so many doors for your business as you are becoming people’s first point of call due to the easy access. This can help nurture new relationships.
Create a good first impression.
Stand out from the crowd by exchanging contact information in a flexible and digital way. It will help you to distinguish your brand from the rest. In time, this will subside, as more people move to this mechanism, but why not take advantage and stand out now.
If you are thinking of changing from paper to digital and want to find out more, have a look at our digital business card product.