We are often asked the question ‘how many pages should I have on my website? In addition, we are often told by prospective clients that they only need 2 or 3 pages for their site. What pages should a business have? The answer in most cases is, it depends. It depends on multiple factors, such as business type, range of services/products, competition, and of course budget. The majority of websites we have completed, range from 3 to 22 pages. This is for business websites and e-commerce sites could potentially have significantly more depending on the product type.
It is worth pointing out at this stage that it is more important to think about the business goals and having good quality content that works for your business, rather than the actual number of pages. A website should be customer focussed and be able to ‘convert’ visitors into becoming future customers. This is a subject in its own right and will be the subject of a future article. However, as a general guideline, we recommend the pages shown below as a minimum for a business website.
It can be tough for new businesses in the early stages when finances can be very tight. In these circumstances, we often recommend beginning with a 3-page website (homepage, services, contact us) and then growing the website as the business expands.